By Veira is a Swedish haircare brand creating effortless, professional-quality haircare — all vegan, sulfate- and paraben-free, and proudly B Corp Certified. Our products are developed and produced in our own solar-powered factory in Sweden.

Yes. Every By Veira product is 100% vegan and cruelty-free. We never use animal-derived ingredients, and we never test on animals — ever.

All By Veira products are developed and produced in our own facility in the south of Sweden, ensuring full control over quality, sustainability, and production.

We combine Scandinavian simplicity with professional performance — delivering salon-quality results at an accessible price point. Our formulas are made with our unique Vegan Protein Complex that strengthens, hydrates, and protects all hair types.

B Corp Certification means that By Veira meets the highest standards of social and environmental impact — from ethical production and packaging to fair working conditions and sustainable practices.

Yes — all By Veira products are produced in a solar-powered factory in Sweden using recycled bottles, vegan formulas, and water-saving production methods.

Absolutely. Our formulas are color-preserving and gentle, making them suitable for all hair types, including color-treated, bleached, and chemically processed hair.

Repair: strengthens and restores damaged hair
Moisture: hydrates dry hair
Volume: adds lift and fullness
Curl: defines and nourishes curls
Scalp Care: soothes and balances the scalp
Styling: protects, lifts, and finishes any look

No. All our shampoos and conditioners are formulated without sulfates or parabens — making them gentle, safe, and suitable for daily use.

Yes. Our Scalp Care line is specifically designed for sensitive or itchy scalps. It gently exfoliates, hydrates, and balances the scalp microbiome.

You can find By Veira online and in selected stores worldwide, In the nordics you can find By Veira at Normal, pharmacies online and food stores. In the US you can find By Veira on Amazon, Walmart and Old Navy.

Yes. All our products are designed to fit effortlessly into your daily routine, offering salon-quality results without complicated steps.

Absolutely. You can combine products across ranges — for example, Repair Shampoo with Moisture Conditioner, or Salt Spray with Curl Cream — to personalize your routine.

Our formulas are gentle enough for everyday use, but how often you wash depends on your hair type. Fine or oily hair may prefer every other day, while dry or curly hair may do best 2–3 times a week.

Try our Dry Volume Spray for instant lift and texture, or use the Salt Spray for a lighter, airy fullness. Both add long-lasting body without stickiness.

The By Veira Repair range strengthens damaged hair with vegan proteins and hydrating oils. It restores elasticity, reduces breakage and protects color — perfect for dry or chemically treated hair.